Page 22 - 6th NamamiGange NewsLetter

22

Mission Ganga–Setting Milestones

Partnering with Yes Bank for Release of Clean Ganga Mission in Yes Bank ATMs
Unveiling of Yes Bank Charter
A public outreach campaign
s the folklore goes, Ganga was brought to the earth by Arch gate at Yes Bank with Clean Ganga Message
King Bhagirath after years of 'tapasya'. Today such is
the state and health of river Ganga that another
Bhagirathi effort is required to be undertaken by one and all to
restore the pristine glory of Ganga and its health. The
campaign to clean and rejuvenate river Ganga and its
tributaries seeks involvement of everyone at all levels to make
it a people's movement subsuming the efforts undertaken by
the Government and engaging various entities and groups for
spreading awareness on the need to keep Ganga clean and
heathy for all times to come.

In another path breaking initiative, NMCG is partnering with
banking institutions to utilize their network in every nook and
corner of the country to convey clean Ganga message and to
exhort the countrymen to say Yes to clean Ganga and No to
pollute Ganga and its tributaries. In a first of this series of
partnership, NMCG has brought Yes Bank on board to utilize
their network of ATMs and Bank branches for displaying clean
Ganga message to engage the countrymen in this mission of
national importance.
In a well-attended function held on 13th June, 2018 at
Convention centre, The Ashok, New Delhi, the Hon'ble
Minister of WR RD & GR Shri Nitin Gadkari in the presence of
Hon'ble Minister of Petroleum and Natural Gas Shri
Dharmendra Pradhan and along with Shri Bhupesh Rathore
President and head, Stratgic Govt. Advisory. Yes Bank unveiled
a charter pledging Yes Bank support to Namami Gange
program for clean Ganga mission and to comprehensively
work with NMCG on abating pollution, conserving and
rejuvenating river Ganga. The Honourable Minister of WR RD
& GR Shri Nitin Gadkari also released a clean Ganga message
which was flashed across all 1724 Yes Bank ATMs. 40 Yes Bank
branches have also been adorned with arch gates welcoming
the visitors with clean Ganga message.

NMCG Have you said Yes to clean Ganga
Yes Bank Come Join the Mission to rejuvenate

Ganga Say NO to polluting Ganga
& YES to save Ganga